Actionable media intelligence from the most insightful data your audience generates

What is OpenMediaDesk®?

It's a 6-week online course for those who want to master digital storytelling, campaign development, and audience analytics.

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  1. Develop innovative program ideas that resonate with your audience

  2. Learn how to write strong stories for use in blogs, social media posts, or public communications

  3. Use audience polling and web analytics to understand your audience and what they want

  4. Learn how to plan an entire media and marketing campaign around your programs

  5. Share ideas and feedback with other organizations facing similar challenges to yourself


Over 55 Libraries Have Checked In to OMD

Since October 2016, library staff from some 55 highly diverse library systems have thrived in OMD’s open, collaborative learning environment. They've discovered a newfound confidence and pride in both their creative and strategic skills over six, two-hour sessions. While our roots are in the library world, OMD is open to all types of organization.


Here's what past participants have to say:

“I’ve witnessed silos being torn down and cast aside…our fluency in this new language of analytically-based storytelling (means) sharing ideas with peers both inside and outside our library is now the norm, not the exception…this is certain to extend well beyond the life of the OMD project…“
“Thanks again for the opportunity to be part of Open Media Desk. It was a fabulous experience and I learned a ton!”
“OMD is so complete—we never look at our (social media) postings like this. We just push them out and that's it. This is really powerful."
“I loved this process. We had a real success—made my job feel really good!”

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What's Included?

Every week for two hours, you'll meet online with our instructors and up to 6 other organizations to discuss marketing concepts, brainstorm programming ideas and develop your strategic storytelling skills.

  • The StoryEngine® - Our campaign media planning method

  • The OpenMediaDesk® Dashboard - A social media and web analytics dashboard, customized for your orgnaizations's social media channels and website

  • Peer-to-peer learning - Hands-on, group-led working sessions, where peers from different organizations (large and small) share their insights and strategies in real-time

  • Access to the OMD alumni network - a private online group of prior OMD participants

  • Each 6-week course includes access to all OMD assets for 1 year.


Our alumni range from world-class major urban centers to 1-person libraries.

  • Ajax Public Library
  • Aurora Public Library
  • Blue Mountain Public Library
  • Brampton Public Library
  • Brantford Public Library
  • Caledon Public Library
  • Cochrane Public Library
  • County of Brant Public Library
  • East Gwillimbury Public Library
  • Halton Hills Public Library
  • Hamilton Public Library
  • Huntsville Public Library
  • Idea Exchange (Cambridge, Ontario)
  • King City Public Library
  • Kingston-Frontenac Public Library
  • Milton Public Library
  • Niagara Falls Public Library
  • Oakville Public Library
  • Orangeville Public Library
  • Oshawa Public Library
  • Richmond Hill Public Library
  • St. Mary’s Public Library
  • Stratford Public Library
  • Temiskaming Shores Public Library
  • Toronto Public Library
  • Vaughan Public Library
  • West Lincoln Public Library
  • Whitby Public Library
  • Whitchurch-Stouffville Public Library
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Reserve Your Spot


We're moving into our third sellout year...and we're now booking through July 2019!

July 3rd 2018 onwards Request Course Info + Price

If you're a member of the Federation of Ontario Public Libraries, you have access to the OpenMediaDesk course as part of your member benefits for free. FOPL Members, please request to take the course by submitting your information here.